There are several reasons why email clients block images or turn them off by default. Or this one with better image ALT text (still doesn’t look great, though, right?): Email created with multiple images: ALT text provided is a bit more descriptive in places Why does it happen? This results in images not showing up in emails, such as this one with almost no image ALT text: Email made up of 2 images: limited non-descriptive ALT text provided
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Let’s dive into how the changing landscape has impacted images in email and update some of our best practices for 2021 and beyond.Įmail image blocking is the practice where images are blocked from emails or not displayed by email clients or company servers. But as email has advanced, the landscape has changed.
Lots of reasons have been given for this. If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Enterprise Plan Boost collaboration and drive results.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes.